Market Share by Top Websites

1 Direct/ADVERT is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yodle is clearly lagging behind, losing to Direct/ADVERT in all segments.

Websites Categories

1 Direct/ADVERT has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Shopping, People & Society and 121 other categories.

2 Yodle is leading in Business & Industry, Health, Construction & Maintenance, Dentistry and 27 other categories.

Geography

1 Direct/ADVERT is leading in most countries, including Russia, Ukraine, Kazakhstan, Belarus and 47 other countries.

2 Yodle is leading in United States, Canada, India, Pakistan and 24 other countries.