Market Share by Top Websites

1 SMART AdServer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleClick DART is clearly lagging behind, losing to SMART AdServer in all segments.

Websites Categories

1 SMART AdServer has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Sports, Shopping and 115 other categories.

2 DoubleClick DART is leading in People & Society, News & Media, Adult, Internet & Telecom and 66 other categories.

Geography

1 SMART AdServer is leading in most countries, including Poland, France, Spain, Slovakia and 105 other countries.

2 DoubleClick DART is leading in China, Serbia, Japan, Taiwan and 23 other countries.