Market Share by Top Websites

1 SMART AdServer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DoubleClick DART is still behind SMART AdServer in all market share segments.

Websites Categories

1 SMART AdServer has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 222 other categories.

2 DoubleClick DART is leading in Adult, Conditions & Diseases, Dentistry, Healthcare Industry and 2 other categories.

Geography

1 SMART AdServer is leading in most countries, including Poland, France, Germany, United States and 195 other countries.

2 DoubleClick DART is leading in United Arab Emirates, Timor-leste, Vanuatu, Virgin Islands, British and 2 other countries.