Market Share by Top Websites

1 SMART AdServer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DoubleClick DART is still behind SMART AdServer in all market share segments.

Websites Categories

1 SMART AdServer has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Sports, Shopping and 118 other categories.

2 DoubleClick DART is leading in People & Society, News & Media, Adult, Internet & Telecom and 66 other categories.

Geography

1 SMART AdServer is leading in most countries, including Poland, France, Spain, Slovakia and 112 other countries.

2 DoubleClick DART is leading in China, Serbia, Taiwan, Japan and 29 other countries.