Market Share by Top Websites

1 SMART AdServer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, DoubleClick DART is still behind SMART AdServer in all market share segments.

Websites Categories

1 SMART AdServer has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 149 other categories.

2 DoubleClick DART is leading in Adult, Religion & Spirituality, Health, Web Hosting and 36 other categories.

Geography

1 SMART AdServer is leading in most countries, including France, Poland, Spain, Germany and 139 other countries.

2 DoubleClick DART is leading in China, Serbia, Taiwan, Japan and 11 other countries.