Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, DoubleClick DART is clearly lagging behind, losing to Yandex Direct in all segments.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Marketing & Advertising and 200 other categories.

2 DoubleClick DART is leading in Conditions & Diseases, Nutrition, Basketball, Fashion & Modeling and 17 other categories.

Geography

1 Yandex Direct is leading in most countries, including Russia, Kazakhstan, Ukraine, Belarus and 71 other countries.

2 DoubleClick DART is leading in United Arab Emirates, Brazil, India, United Kingdom and 68 other countries.