Market Share by Top Websites

1 Emma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, VerticalResponse is clearly lagging behind, losing to Emma in all segments.

Websites Categories

1 Emma has better usage coverage in more websites categories. Including Science & Education, Community & Society, Health, Business & Consumer Services and 15 other categories.

2 VerticalResponse is leading in Pets & Animals, E-commerce & Shopping, Games and Adult.

Geography

1 VerticalResponse is leading in most countries, including Canada, Mexico, Germany, New Zealand and 38 other countries.

2 Emma is leading in United States, United Kingdom, India, Australia and 35 other countries.