Market Share by Top Websites

1 Emma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, WhatCounts is still behind Emma in all market share segments.

Websites Categories

1 Emma has better usage coverage in more websites categories. Including Business & Industry, Career & Education, People & Society, Arts & Entertainment and 121 other categories.

2 WhatCounts is leading in News & Media, Home & Garden, Magazines & E-Zines, Newspapers and 11 other categories.


1 Emma is leading in most countries, including United States, United Kingdom, Canada, Australia and 42 other countries.

2 WhatCounts is leading in Greece, Croatia, Estonia, Oman and 2 other countries.