Market Share by Top Websites

2 Emma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Emma has better usage coverage in more websites categories. Including Business & Industry, Career & Education, People & Society, Arts & Entertainment and 114 other categories.

2 WhatCounts is leading in News & Media, Home & Garden, Magazines & E-Zines, Newspapers and 11 other categories.


1 Emma is leading in most countries, including United States, United Kingdom, Canada, Australia and 31 other countries.

2 WhatCounts is leading in Croatia, Estonia, Greece, Lithuania and 4 other countries.