Market Share by Top Websites

1 Emma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WhatCounts is clearly lagging behind, losing to Emma in all segments.

Websites Categories

1 Emma has better usage coverage in more websites categories. Including Business & Industry, Career & Education, Arts & Entertainment, People & Society and 131 other categories.

2 WhatCounts is leading in News & Media, Newspapers, Consumer Electronics, Magazines & E-Zines and 14 other categories.


1 Emma is leading in most countries, including United States, United Kingdom, Canada, South Africa and 41 other countries.

2 WhatCounts is leading in Ukraine, Saint Vincent, Argentina and Greece.