Market Share by Top Websites

1 Emma is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WhatCounts is clearly lagging behind, losing to Emma in all segments.

Websites Categories

1 Emma has better usage coverage in more websites categories. Including Business & Industry, Career & Education, People & Society, Health and 73 other categories.

2 WhatCounts is leading in News & Media, Shopping, Sports, Magazines & E-Zines and 30 other categories.


1 Emma is leading in most countries, including United States, United Kingdom, India, South Africa and 13 other countries.

2 WhatCounts is leading in Russia, Netherlands and Egypt.