Emma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Emma has better usage coverage in more websites categories. Including Business & Industry, Career & Education, People & Society, Health and 81 other categories.
WhatCounts is leading in News & Media, Shopping, Sports, Magazines & E-Zines and 21 other categories.
Emma is leading in most countries, including United States, United Kingdom, South Africa, Bangladesh and 15 other countries.
WhatCounts is leading in Turkey, Egypt, Bermuda, New Zealand and 4 other countries.