Emma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Emma has better usage coverage in more websites categories. Including Business & Industry, People & Society, Career & Education, Finance and 75 other categories.
WhatCounts is leading in News & Media, Shopping, Sports, Magazines & E-Zines and 23 other categories.
Emma is leading in most countries, including United States, United Kingdom, India, Canada and 23 other countries.
WhatCounts is leading in Norway, Portugal, Romania, Russia and 2 other countries.