Market Share by Top Websites

2 Emma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Emma has better usage coverage in more websites categories. Including Business & Industry, People & Society, Career & Education, Finance and 75 other categories.

2 WhatCounts is leading in News & Media, Shopping, Sports, Magazines & E-Zines and 23 other categories.


1 Emma is leading in most countries, including United States, United Kingdom, India, Canada and 23 other countries.

2 WhatCounts is leading in Norway, Portugal, Romania, Russia and 2 other countries.