Market Share by Top Websites

1 Emma is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WhatCounts is clearly lagging behind, losing to Emma in all segments.

Websites Categories

1 Emma has better usage coverage in more websites categories. Including Business & Industry, Career & Education, People & Society, Arts & Entertainment and 121 other categories.

2 WhatCounts is leading in News & Media, Magazines & E-Zines, Home & Garden, Newspapers and 10 other categories.

Geography

1 Emma is leading in most countries, including United States, United Kingdom, Canada, South Africa and 40 other countries.

2 WhatCounts is leading in Argentina, Italy, Malawi, Malta and 4 other countries.