Market Share by Top Websites

2 Emma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Emma has better usage coverage in more websites categories. Including Business & Industry, Career & Education, People & Society, Health and 81 other categories.

2 WhatCounts is leading in News & Media, Shopping, Sports, Magazines & E-Zines and 21 other categories.


1 Emma is leading in most countries, including United States, United Kingdom, South Africa, Bangladesh and 15 other countries.

2 WhatCounts is leading in Turkey, Egypt, Bermuda, New Zealand and 4 other countries.