Market Share by Top Websites

1 Google AdWords Advertiser is leading in The Entire Web.

2 Facebook Advertiser is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Google AdWords Advertiser has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Internet & Telecom and 217 other categories.

2 Facebook Advertiser is leading in Cooking & Recipes, Beverages, Gambling, Magazines & E-Zines and 16 other categories.

Geography

1 Google AdWords Advertiser is leading in most countries, including United States, Russia, Poland, Japan and 205 other countries.

2 Facebook Advertiser is leading in Taiwan, Indonesia, Mongolia, Estonia and 20 other countries.