Market Share by Top Websites

1 Google AdWords Advertiser is leading in The Entire Web.

2 Facebook Advertiser is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Google AdWords Advertiser has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Internet & Telecom and 213 other categories.

2 Facebook Advertiser is leading in Cooking & Recipes, Beverages, Gambling, Magazines & E-Zines and 22 other categories.

Geography

1 Google AdWords Advertiser is leading in most countries, including Russia, Poland, Japan, United Kingdom and 185 other countries.

2 Facebook Advertiser is leading in United States, France, Taiwan, Austria and 37 other countries.