Market Share by Top Websites

1 Facebook Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Google AdWords Advertiser is still behind Facebook Advertiser in all market share segments.

Websites Categories

1 Facebook Advertiser has better usage coverage in more websites categories. Including Lifestyle, Computers Electronics & Technology, Business & Consumer Services, Food & Drink and 19 other categories.

2 Google AdWords Advertiser is leading in Heavy Industry & Engineering.

Geography

1 Facebook Advertiser is leading in most countries, including United States, Russia, United Kingdom, Brazil and 155 other countries.

2 Google AdWords Advertiser is leading in Japan.