Market Share by Top Websites

1 Facebook Advertiser is leading in Top 1M Sites and The Entire Web.

2 TradeDesk Advertiser is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Facebook Advertiser has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Internet & Telecom and 201 other categories.

2 TradeDesk Advertiser is leading in Car Buying, Universities & Colleges, Technology News, Banking and 14 other categories.

Geography

1 Facebook Advertiser is leading in most countries, including United States, Brazil, United Kingdom, India and 179 other countries.

2 TradeDesk Advertiser is leading in Swaziland, Benin, Mauritania and Saint Lucia.