Market Share by Top Websites

1 Facebook Advertiser is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 TradeDesk Advertiser is leading in Top 10K Sites.

Websites Categories

1 Facebook Advertiser has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Internet & Telecom and 199 other categories.

2 TradeDesk Advertiser is leading in Car Buying, Technology News, Universities & Colleges, Medicine and 15 other categories.

Geography

1 Facebook Advertiser is leading in most countries, including United States, Brazil, United Kingdom, India and 165 other countries.

2 TradeDesk Advertiser is leading in Trinidad and Tobago and Mali.