Market Share by Top Websites

1 Facebook Advertiser is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TradeDesk Advertiser is clearly lagging behind, losing to Facebook Advertiser in all segments.

Websites Categories

1 Facebook Advertiser has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Internet & Telecom and 214 other categories.

2 TradeDesk Advertiser is leading in Technology News, Banking, Casinos, Senior Health and 5 other categories.

Geography

1 Facebook Advertiser is leading in most countries, including United States, Brazil, United Kingdom, India and 184 other countries.

2 TradeDesk Advertiser is leading in Liechtenstein, Belize, Togo, Saint Vincent and 2 other countries.