1
Facebook Custom Audiences is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Google Publisher Tag is clearly lagging behind, losing to Facebook Custom Audiences in all segments.
1
Facebook Custom Audiences has better usage coverage in more websites categories. Including Lifestyle, Computers Electronics & Technology, Food & Drink, Arts & Entertainment and 19 other categories.
2
Google Publisher Tag is leading in News & Media.
1
Facebook Custom Audiences is leading in most countries, including United States, United Kingdom, Brazil, Canada and 161 other countries.
2
Google Publisher Tag is leading in Cuba.