Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Facebook Custom Audiences is leading in Top 1M Sites.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Computers Electronics & Technology, Science & Education, Arts & Entertainment, Games and 19 other categories.

2 Facebook Custom Audiences is leading in Lifestyle.

Geography

1 PubMatic is leading in most countries, including United States, Japan, Russia, Germany and 158 other countries.

2 Facebook Custom Audiences hasn't got a lead over PubMatic in any country.