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Facebook Custom Audiences is leading in Top 100K Sites, Top 1M Sites and The Entire Web.
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PubMatic is leading in Top 10K Sites.
1
Facebook Custom Audiences has better usage coverage in more websites categories. Including Lifestyle, Food & Drink, Business & Consumer Services, Health and 9 other categories.
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PubMatic is leading in Arts & Entertainment, Computers Electronics & Technology, Science & Education, Games and 7 other categories.
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Facebook Custom Audiences is leading in most countries, including United States, United Kingdom, Brazil, Canada and 153 other countries.
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PubMatic is leading in Japan, China, Iran, Algeria and 5 other countries.