Market Share by Top Websites

1 Improve Digital is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Integral Ad Science is leading in Top 10K Sites.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 113 other categories.

2 Improve Digital is leading in Education, Cooking & Recipes, Marketing & Advertising, Soccer and 27 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, France, Brazil, United Kingdom and 69 other countries.

2 Improve Digital is leading in Sweden, Netherlands, Spain, Italy and 20 other countries.