Market Share by Top Websites

1 Improve Digital is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Integral Ad Science is leading in Top 10K Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Business & Industry and 90 other categories.

2 Integral Ad Science is leading in Computer & Electronics, Software, Technology News, Health and 55 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Sweden, Netherlands, Norway and 42 other countries.

2 Integral Ad Science is leading in United States, Taiwan, Czech Republic, United Kingdom and 40 other countries.