Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Improve Digital is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 82 other categories.

2 Integral Ad Science is leading in News & Media, Autos & Vehicles, Computer & Electronics, Software and 49 other categories.


1 Improve Digital is leading in most countries, including Italy, Netherlands, Sweden, Spain and 47 other countries.

2 Integral Ad Science is leading in United States, United Kingdom, India, Canada and 40 other countries.