Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Integral Ad Science is still behind Improve Digital in all market share segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 89 other categories.

2 Integral Ad Science is leading in Computer & Electronics, Technology News, Software, Health and 58 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Norway, Sweden, Italy and 37 other countries.

2 Integral Ad Science is leading in United States, United Kingdom, France, Canada and 31 other countries.