Market Share by Top Websites

1 Improve Digital is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Integral Ad Science is leading in Top 10K Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, News & Media and 88 other categories.

2 Integral Ad Science is leading in Computer & Electronics, Software, Technology News, Autos & Vehicles and 56 other categories.

Geography

1 Improve Digital is leading in most countries, including Norway, Netherlands, Sweden, Spain and 39 other countries.

2 Integral Ad Science is leading in United States, United Kingdom, France, Canada and 37 other countries.