Market Share by Top Websites

1 Improve Digital is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Integral Ad Science is leading in Top 10K Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 94 other categories.

2 Integral Ad Science is leading in Computer & Electronics, Software, Technology News, Health and 48 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Netherlands, Norway, Sweden and 41 other countries.

2 Integral Ad Science is leading in United States, United Kingdom, Canada, Russia and 39 other countries.