Market Share by Top Websites

1 Improve Digital is leading in Top 1M Sites and The Entire Web.

2 Integral Ad Science is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, Internet & Telecom and 98 other categories.

2 Integral Ad Science is leading in News & Media, Computer & Electronics, Software, Technology News and 56 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, United Kingdom, Canada, Taiwan and 50 other countries.

2 Improve Digital is leading in Sweden, Montenegro, Netherlands, Italy and 49 other countries.