Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, Improve Digital is still behind Integral Ad Science in all market share segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 100 other categories.

2 Improve Digital is leading in Shopping, Games, Online, Clothing and 38 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, India, Germany, France and 51 other countries.

2 Improve Digital is leading in Netherlands, Italy, Spain, Sweden and 42 other countries.