Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Integral Ad Science is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Computer & Electronics and 88 other categories.

2 Improve Digital is leading in Business & Industry, Shopping, Music & Audio, Career & Education and 45 other categories.


1 Integral Ad Science is leading in most countries, including United States, United Kingdom, Brazil, France and 54 other countries.

2 Improve Digital is leading in Sweden, Netherlands, Spain, Poland and 18 other countries.