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Integral Ad Science is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
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In terms of market share, Improve Digital is clearly lagging behind, losing to Integral Ad Science in all segments.
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Integral Ad Science has better usage coverage in more websites categories. Including Games, Arts & Entertainment, News & Media, Sports and 16 other categories.
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Improve Digital is leading in Travel & Tourism, E-commerce & Shopping and Heavy Industry & Engineering.
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Integral Ad Science is leading in most countries, including United States, United Kingdom, Canada, Philippines and 134 other countries.
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Improve Digital is leading in France, Taiwan, Netherlands, Bulgaria and 13 other countries.