Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, iPinYou is still behind Improve Digital in all market share segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Business & Industry and 117 other categories.

2 iPinYou is leading in Travel, Accommodation & Hotels, Real Estate, Search Engine and 28 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Sweden, Netherlands, Norway and 65 other countries.

2 iPinYou is leading in China, Hong Kong, Viet Nam, Singapore and 5 other countries.