Market Share by Top Websites

1 Kargo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Improve Digital is clearly lagging behind, losing to Kargo in all segments.

Websites Categories

1 Kargo has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Food & Drink and 144 other categories.

2 Improve Digital is leading in Clothing, Airlines & Airports, Classifieds, Telecommunications and 25 other categories.


1 Kargo is leading in most countries, including France, United States, Spain, Mexico and 126 other countries.

2 Improve Digital is leading in Italy, Netherlands, Sweden, Norway and 18 other countries.