Market Share by Top Websites

1 Kargo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Improve Digital is clearly lagging behind, losing to Kargo in all segments.

Websites Categories

1 Kargo has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Food & Drink and 163 other categories.

2 Improve Digital is leading in Clothing, Online, Airlines & Airports, Insurance and 9 other categories.

Geography

1 Kargo is leading in most countries, including France, United States, Spain, Mexico and 143 other countries.

2 Improve Digital is leading in Netherlands, Italy, Sweden, Norway and 11 other countries.