Market Share by Top Websites

1 Kargo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Improve Digital is still behind Kargo in all market share segments.

Websites Categories

1 Kargo has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Music & Audio and 132 other categories.

2 Improve Digital is leading in Shopping, Marketing & Advertising, Clothing, Science and 43 other categories.

Geography

1 Kargo is leading in most countries, including France, United States, Spain, United Kingdom and 83 other countries.

2 Improve Digital is leading in Italy, Sweden, Netherlands, Norway and 28 other countries.