Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, News & Media and 123 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Computer & Electronics, Software and 6 other categories.

Geography

1 Improve Digital is leading in most countries, including Norway, Netherlands, Sweden, Spain and 60 other countries.

2 Kitara Media is leading in Romania, Indonesia, Sri Lanka, United Arab Emirates and 3 other countries.