Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Media6Degrees is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, Shopping and 88 other categories.

2 Media6Degrees is leading in Finance, Insurance, Computer & Electronics, Software and 24 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Italy, Sweden, Spain and 55 other countries.

2 Media6Degrees is leading in United States, Canada, India, Japan and 8 other countries.