Market Share by Top Websites

1 Improve Digital is leading in Top 1M Sites and The Entire Web.

2 Mellow Ads is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Business & Industry and 134 other categories.

2 Mellow Ads is leading in Movies, Animation & Comics, Software, File Sharing and 8 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Sweden, Netherlands, Norway and 43 other countries.

2 Mellow Ads is leading in Brazil, Russia, Indonesia, India and 40 other countries.