Market Share by Top Websites

1 Improve Digital is leading in Top 1M Sites and The Entire Web.

2 Mellow Ads is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Shopping and 114 other categories.

2 Mellow Ads is leading in Internet & Telecom, Adult, Movies, Software and 12 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Netherlands, Sweden, Spain and 44 other countries.

2 Mellow Ads is leading in Brazil, Russia, Indonesia, India and 39 other countries.