Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Games and 93 other categories.

2 Microsoft adCenter Conversion is leading in Computer & Electronics, Software, Accommodation & Hotels, Construction & Maintenance and 29 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Italy, Spain, Sweden and 75 other countries.

2 Microsoft adCenter Conversion is leading in United States, Canada, Vietnam, Australia and 5 other countries.