Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, News & Media and 89 other categories.

2 Microsoft adCenter Conversion is leading in Health, Computer & Electronics, Finance, Software and 47 other categories.

Geography

1 Improve Digital is leading in most countries, including Norway, Netherlands, Sweden, Spain and 59 other countries.

2 Microsoft adCenter Conversion is leading in United States, Canada, India, Australia and 6 other countries.