Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Microsoft adCenter Conversion is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Music & Audio, Career & Education and 66 other categories.

2 Microsoft adCenter Conversion is leading in Business & Industry, Shopping, Health, Computer & Electronics and 63 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Italy and 47 other countries.

2 Microsoft adCenter Conversion is leading in United States, United Kingdom, Canada, India and 16 other countries.