Market Share by Top Websites

2 Improve Digital is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Neodata has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Travel, People & Society and 77 other categories.

2 Improve Digital is leading in News & Media, Shopping, Games, Internet & Telecom and 56 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Spain, Sweden, Norway and 71 other countries.

2 Neodata is leading in Italy, Russia, China, Canada and 15 other countries.