Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, OMG is still behind Improve Digital in all market share segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Shopping and 100 other categories.

2 OMG is leading in Coupons, Travel, Tourism, Telecommunications and 10 other categories.


1 Improve Digital is leading in most countries, including Netherlands, Italy, Spain, Sweden and 69 other countries.

2 OMG is leading in India, Australia, Vietnam, Slovakia and 10 other countries.