Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, OMG is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Shopping and 119 other categories.

2 OMG is leading in Coupons, Travel, Tourism, Consumer Electronics and 10 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Netherlands, Sweden, Spain and 66 other countries.

2 OMG is leading in India, Singapore, Pakistan, Philippines and 13 other countries.