Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, OMG is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 OMG has better usage coverage in more websites categories. Including Shopping, Coupons, Business & Industry, Travel and 58 other categories.

2 Improve Digital is leading in Arts & Entertainment, Music & Audio, Sports, Games and 51 other categories.


1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Germany and 41 other countries.

2 OMG is leading in India, United States, United Kingdom, Philippines and 27 other countries.