Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, OMG is still behind Improve Digital in all market share segments.

Websites Categories

1 OMG has better usage coverage in more websites categories. Including Shopping, Coupons, Travel, Internet & Telecom and 60 other categories.

2 Improve Digital is leading in Arts & Entertainment, Business & Industry, Music & Audio, Sports and 52 other categories.


1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Italy and 43 other countries.

2 OMG is leading in India, United States, United Kingdom, Turkey and 29 other countries.