Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PubExchange is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, News & Media and 100 other categories.

2 PubExchange is leading in Universities & Colleges, Nursery & Playroom, Magazines & E-Zines, Beauty & Fitness and 8 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Italy, Sweden, Spain and 76 other countries.

2 PubExchange is leading in United States, Canada, Pakistan, Sri Lanka and 2 other countries.