Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PubExchange is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 129 other categories.

2 PubExchange is leading in Universities & Colleges, Home & Garden, Beauty & Fitness, Magazines & E-Zines and 10 other categories.


1 Improve Digital is leading in most countries, including Italy, Sweden, Netherlands, Norway and 59 other countries.

2 PubExchange is leading in United States, Canada, Australia, Hungary and 8 other countries.