Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PubExchange is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, News & Media and 139 other categories.

2 PubExchange is leading in Universities & Colleges, Home & Garden, Nursery & Playroom, Magazines & E-Zines and 5 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Montenegro, Netherlands, Italy and 90 other countries.

2 PubExchange is leading in United States, Colombia, Puerto Rico, Armenia and one other country.