Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Refined Labs is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Business & Industry and 133 other categories.

2 Refined Labs is leading in Car Rentals, Photography, Car Buying, Gifts and one other category.

Geography

1 Improve Digital is leading in most countries, including Italy, Sweden, Netherlands, Norway and 63 other countries.

2 Refined Labs is leading in Germany, Israel, Croatia, Slovenia and 5 other countries.