Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Refined Labs is still behind Improve Digital in all market share segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, News & Media and 107 other categories.

2 Refined Labs is leading in Car Rentals, Photography, Genealogy, History and 2 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Italy, Sweden, Spain and 72 other countries.

2 Refined Labs is leading in Canada, Croatia, Iceland, Ireland and one other country.