Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Refined Labs is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Shopping and 90 other categories.

2 Refined Labs is leading in Autos & Vehicles, Car Rentals, Photography, Coupons and 7 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Italy and 45 other countries.

2 Refined Labs is leading in Germany, Austria, Denmark, Russia and 10 other countries.