Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Refined Labs is still behind Improve Digital in all market share segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Shopping and 93 other categories.

2 Refined Labs is leading in Autos & Vehicles, Car Rentals, Photography, Car Buying and 8 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Poland and 41 other countries.

2 Refined Labs is leading in Germany, Austria, Denmark, Switzerland and 8 other countries.