Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Refined Labs is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 124 other categories.

2 Refined Labs is leading in Car Rentals, Running, Winter Sports and Consumer Electronics.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Sweden, Norway, Spain and 66 other countries.

2 Refined Labs is leading in Austria, Monaco, Singapore and United Arab Emirates.