Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Sanoma is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Shopping, Music & Audio and 80 other categories.

2 Sanoma is leading in News & Media, Newspapers, Science, TV & Video and 21 other categories.


1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Germany and 47 other countries.

2 Sanoma is leading in Finland, Denmark, Norway, Mexico and 9 other countries.