Market Share by Top Websites

1 Improve Digital is leading in Top 1M Sites and The Entire Web.

2 Sanoma is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 112 other categories.

2 Sanoma is leading in Newspapers, Software, Real Estate, Humor and 16 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Norway, Sweden, Netherlands and 53 other countries.

2 Sanoma is leading in Romania, Lithuania, Finland, Denmark and 17 other countries.