Market Share by Top Websites

1 Improve Digital is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Sanoma is leading in Top 10K Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 125 other categories.

2 Sanoma is leading in Newspapers, Software, Home & Garden, Nursery & Playroom and 9 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Sweden, Norway, Italy and 57 other countries.

2 Sanoma is leading in Finland, Denmark, Peru, Mexico and 12 other countries.