Market Share by Top Websites

1 Sanoma is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Improve Digital is clearly lagging behind, losing to Sanoma in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, Shopping, Games, People & Society and 83 other categories.

2 Sanoma is leading in News & Media, Arts & Entertainment, Music & Audio, Newspapers and 27 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Italy, Sweden, Spain and 56 other countries.

2 Sanoma is leading in Romania, Denmark, Finland, Lithuania and 23 other countries.