Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Scripps Networks is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 137 other categories.

2 Scripps Networks is leading in Vegetarian & Vegan and Restaurants & Delivery.

Geography

1 Improve Digital is leading in most countries, including Italy, Sweden, Netherlands, Norway and 66 other countries.

2 Scripps Networks is leading in China, Philippines and Zimbabwe.