Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Scripps Networks is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Shopping and 91 other categories.

2 Scripps Networks is leading in People & Society, Food & Drink, Cooking & Recipes, Religion & Spirituality and 9 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Italy and 50 other countries.

2 Scripps Networks is leading in United States, Canada, Australia, Korea Republic and 2 other countries.