Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Scripps Networks is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 132 other categories.

2 Scripps Networks is leading in Vegetarian & Vegan.

Geography

1 Improve Digital is leading in most countries, including Italy, Netherlands, Norway, Sweden and 69 other countries.

2 Scripps Networks is leading in China, Philippines, Bahamas and Cameroon.