Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Shopzilla is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Business & Industry and 98 other categories.

2 Shopzilla is leading in Shopping, Clothing, Consumer Electronics, Beauty & Fitness and 60 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Sweden, Netherlands, Norway and 62 other countries.

2 Shopzilla is leading in United States, India, Canada, Japan and 10 other countries.