Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Shopzilla is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Shopzilla has better usage coverage in more websites categories. Including Shopping, People & Society, Clothing, Consumer Electronics and 84 other categories.

2 Improve Digital is leading in Arts & Entertainment, Business & Industry, News & Media, Music & Audio and 51 other categories.


1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Poland and 38 other countries.

2 Shopzilla is leading in United States, United Kingdom, Canada, India and 15 other countries.