Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Six Apart Advertising is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Shopping and 84 other categories.

2 Six Apart Advertising is leading in People & Society, Humor, Computer & Electronics, Technology News and 19 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Italy and 51 other countries.

2 Six Apart Advertising is leading in United States, Canada, Turkey, United Arab Emirates and 3 other countries.