Market Share by Top Websites

1 SmartContext is leading in The Entire Web.

2 Improve Digital is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Shopping and 92 other categories.

2 SmartContext is leading in People & Society, Chats & Forums, Software, Humor and 8 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Italy and 45 other countries.

2 SmartContext is leading in Poland, United Kingdom, Russia, Portugal and 4 other countries.