Market Share by Top Websites

1 SmartContext is leading in The Entire Web.

2 Improve Digital is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including News & Media, Business & Industry, Internet & Telecom, Shopping and 113 other categories.

2 SmartContext is leading in Arts & Entertainment, People & Society, Food & Drink, Cooking & Recipes and 20 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Sweden, Norway, Italy and 63 other countries.

2 SmartContext is leading in Poland, Ukraine, China, Ireland and 2 other countries.