Market Share by Top Websites

1 SmartContext is leading in The Entire Web.

2 Improve Digital is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Internet & Telecom and 136 other categories.

2 SmartContext is leading in People & Society, Food & Drink, Cooking & Recipes, Chats & Forums and 17 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Montenegro, Netherlands, Italy and 79 other countries.

2 SmartContext is leading in Poland, United Kingdom, Ireland, Israel and 12 other countries.