Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SmartContext is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Shopping and 109 other categories.

2 SmartContext is leading in Chats & Forums, Animation & Comics, Visual Arts & Design, Martial Arts and 4 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Italy, Spain, Sweden and 81 other countries.

2 SmartContext is leading in Poland, Ukraine, Pakistan, Libya and 2 other countries.