Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SwitchAds is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, News & Media and 97 other categories.

2 SwitchAds is leading in Programming, Conditions & Diseases, Chats & Forums, Universities & Colleges and 6 other categories.


1 Improve Digital is leading in most countries, including Netherlands, Italy, Sweden, Spain and 70 other countries.

2 SwitchAds is leading in Bulgaria, United Kingdom, India, Philippines and 13 other countries.