Market Share by Top Websites

2 Improve Digital is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Shopping and 61 other categories.

2 SwitchAds is leading in Internet & Telecom, Chats & Forums, Sports, People & Society and 54 other categories.


1 SwitchAds is leading in most countries, including United Kingdom, United States, Bulgaria, India and 38 other countries.

2 Improve Digital is leading in Sweden, Netherlands, Spain, Germany and 34 other countries.