Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SwitchAds is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Shopping and 132 other categories.

2 SwitchAds is leading in Accommodation & Hotels, Chats & Forums, Programming, Universities & Colleges and 7 other categories.


1 Improve Digital is leading in most countries, including Italy, Netherlands, France, Sweden and 76 other countries.

2 SwitchAds is leading in Bulgaria, Philippines, Viet Nam, Hong Kong and 9 other countries.