Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Total Media is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Shopping and 93 other categories.

2 Total Media is leading in People & Society, Religion & Spirituality, Gay, Lesbian, & Bisexual, Business Services and 8 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Italy and 52 other countries.

2 Total Media is leading in Israel, Canada, Bulgaria, Cyprus and 3 other countries.