Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Total Media is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 127 other categories.

2 Total Media is leading in Gay, Lesbian, & Bisexual, Business Services, Universities & Colleges, Accounting and 4 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Sweden, Norway, Spain and 66 other countries.

2 Total Media is leading in Israel and Guatemala.