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Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
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In terms of market share, TradeTracker is clearly lagging behind, losing to Improve Digital in all segments.
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Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Computers Electronics & Technology, News & Media and 17 other categories.
2
TradeTracker is leading in Travel & Tourism, E-commerce & Shopping and Home & Garden.
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Improve Digital is leading in most countries, including United States, France, Russia, Taiwan and 110 other countries.
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TradeTracker is leading in Netherlands, Belgium, Spain, Germany and 22 other countries.