Market Share by Top Websites

1 TradeTracker is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Improve Digital is clearly lagging behind, losing to TradeTracker in all segments.

Websites Categories

1 TradeTracker has better usage coverage in more websites categories. Including Travel, Business & Industry, Shopping, Arts & Entertainment and 159 other categories.

2 Improve Digital is leading in Games, Online, Celebrities & Entertainment News, Office Products and 6 other categories.

Geography

1 TradeTracker is leading in most countries, including Netherlands, Hungary, Belgium, Poland and 94 other countries.

2 Improve Digital is leading in Sweden, Greece, Malaysia, Iran and 10 other countries.