Market Share by Top Websites

1 TradeTracker is leading in Top 1M Sites and The Entire Web.

2 Improve Digital is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 TradeTracker has better usage coverage in more websites categories. Including Business & Industry, Shopping, Travel, People & Society and 192 other categories.

2 Improve Digital is leading in Law, Board & Card Games, Philosophy, Horses and one other category.

Geography

1 TradeTracker is leading in most countries, including Netherlands, Finland, Poland, Belgium and 93 other countries.

2 Improve Digital is leading in Norway, Sweden, Iran, Myanmar and 10 other countries.