Market Share by Top Websites

1 TradeTracker is leading in Top 1M Sites and The Entire Web.

2 In terms of market share, Improve Digital is clearly lagging behind, losing to TradeTracker in all segments.

Websites Categories

1 TradeTracker has better usage coverage in more websites categories. Including Shopping, Business & Industry, Travel, People & Society and 189 other categories.

2 Improve Digital is leading in Law, Horses, Child Health and Philosophy.

Geography

1 TradeTracker is leading in most countries, including Netherlands, Finland, Belgium, Poland and 95 other countries.

2 Improve Digital is leading in Sweden, Czech Republic, Iran, Myanmar and 11 other countries.