Market Share by Top Websites

1 Turn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Improve Digital is clearly lagging behind, losing to Turn in all segments.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Travel and 166 other categories.

2 Improve Digital is leading in Soccer, Celebrities & Entertainment News, Newspapers, Social Sciences and 14 other categories.


1 Turn is leading in most countries, including United States, United Kingdom, Japan, Germany and 115 other countries.

2 Improve Digital is leading in Netherlands, Sweden, Norway, Spain and 9 other countries.