Market Share by Top Websites

1 Turn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Improve Digital is still behind Turn in all market share segments.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Travel and 162 other categories.

2 Improve Digital is leading in News & Media, Soccer, Celebrities & Entertainment News, Newspapers and 24 other categories.

Geography

1 Turn is leading in most countries, including United States, France, United Kingdom, Japan and 102 other countries.

2 Improve Digital is leading in Italy, Netherlands, Norway, Sweden and 14 other countries.