Market Share by Top Websites

1 Turn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Improve Digital is clearly lagging behind, losing to Turn in all segments.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Autos & Vehicles and 145 other categories.

2 Improve Digital is leading in News & Media, Games, Online, Soccer and 14 other categories.


1 Turn is leading in most countries, including United States, France, Japan, United Kingdom and 88 other countries.

2 Improve Digital is leading in Netherlands, Italy, Sweden, Spain and 19 other countries.