Market Share by Top Websites

1 Turn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Improve Digital is still behind Turn in all market share segments.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, Shopping, Travel, Arts & Entertainment and 135 other categories.

2 Improve Digital is leading in News & Media, Games, Soccer, Science and 30 other categories.


1 Turn is leading in most countries, including United States, France, Japan, United Kingdom and 105 other countries.

2 Improve Digital is leading in Italy, Netherlands, Sweden, Spain and 17 other countries.