Market Share by Top Websites

1 Turn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Improve Digital is clearly lagging behind, losing to Turn in all segments.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Travel and 161 other categories.

2 Improve Digital is leading in News & Media, Soccer, Celebrities & Entertainment News, Social Sciences and 20 other categories.

Geography

1 Turn is leading in most countries, including United States, United Kingdom, Japan, France and 115 other countries.

2 Improve Digital is leading in Italy, Netherlands, Sweden, Norway and 10 other countries.