Market Share by Top Websites

1 Turn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Improve Digital is still behind Turn in all market share segments.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Shopping and 167 other categories.

2 Improve Digital is leading in News & Media, Soccer, Science, Celebrities & Entertainment News and 25 other categories.

Geography

1 Turn is leading in most countries, including United States, France, United Kingdom, Japan and 120 other countries.

2 Improve Digital is leading in Sweden, Montenegro, Italy, Netherlands and 19 other countries.