Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Turn is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Computers Electronics & Technology, News & Media and 17 other categories.

2 Turn is leading in Vehicles, Finance and Business & Consumer Services.


1 Improve Digital is leading in most countries, including France, Russia, Taiwan, Italy and 110 other countries.

2 Turn is leading in United States, Japan, Australia, India and 23 other countries.