Market Share by Top Websites

1 Turn is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Improve Digital is clearly lagging behind, losing to Turn in all segments.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Travel and 168 other categories.

2 Improve Digital is leading in Online, Reference, Maps, Dictionaries & Encyclopedias and 7 other categories.


1 Turn is leading in most countries, including United States, Japan, United Kingdom, Italy and 91 other countries.

2 Improve Digital is leading in Sweden, Netherlands, Spain, Iran and 8 other countries.