Market Share by Top Websites

1 Turn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Improve Digital is still behind Turn in all market share segments.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Travel, People & Society and 165 other categories.

2 Improve Digital is leading in News & Media, Soccer, Celebrities & Entertainment News, Social Sciences and 25 other categories.


1 Turn is leading in most countries, including United States, France, United Kingdom, Japan and 105 other countries.

2 Improve Digital is leading in Italy, Sweden, Netherlands, Norway and 12 other countries.