Market Share by Top Websites

1 Turn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Improve Digital is clearly lagging behind, losing to Turn in all segments.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Travel and 175 other categories.

2 Improve Digital is leading in Online, Reference, Publishing & Printing, Maps and 7 other categories.

Geography

1 Turn is leading in most countries, including United States, United Kingdom, Japan, Italy and 117 other countries.

2 Improve Digital is leading in Sweden, Iran, Myanmar, Nigeria and 4 other countries.