Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Underdog Media is still behind Improve Digital in all market share segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Shopping, Music & Audio and 76 other categories.

2 Underdog Media is leading in Computer & Electronics, Software, News & Media, Technology News and 36 other categories.

Geography

1 Underdog Media is leading in most countries, including United States, United Kingdom, India, Brazil and 32 other countries.

2 Improve Digital is leading in Sweden, Netherlands, Spain, Poland and 30 other countries.