Market Share by Top Websites

1 Improve Digital is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Underdog Media is leading in Top 10K Sites.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Shopping and 96 other categories.

2 Underdog Media is leading in Computer & Electronics, Humor, Software, Relationships & Dating and 24 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Italy, Spain, Sweden and 66 other countries.

2 Underdog Media is leading in United States, Canada, India, Australia and 16 other countries.