Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Underdog Media is still behind Improve Digital in all market share segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Shopping and 111 other categories.

2 Underdog Media is leading in Computer & Electronics, Software, Humor, Relationships & Dating and 20 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Netherlands, Sweden, Spain and 59 other countries.

2 Underdog Media is leading in United States, Canada, India, Australia and 16 other countries.