Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Undertone Networks is still behind Improve Digital in all market share segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 116 other categories.

2 Undertone Networks is leading in Basketball, Performing Arts, Software, Mental Health and 17 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Norway, Sweden, Netherlands and 64 other countries.

2 Undertone Networks is leading in United States, China, Bulgaria, Ghana and 4 other countries.