Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Undertone Networks is still behind Improve Digital in all market share segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Music & Audio, Career & Education and 75 other categories.

2 Undertone Networks is leading in People & Society, News & Media, Shopping, Sports and 45 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Poland and 46 other countries.

2 Undertone Networks is leading in United States, United Kingdom, Japan, Canada and 10 other countries.