Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Undertone Networks is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Shopping and 132 other categories.

2 Undertone Networks is leading in Car Buying, Food & Grocery Retailers, Universities & Colleges, Jewelry and 4 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Netherlands, France, Sweden and 79 other countries.

2 Undertone Networks is leading in United States, Slovakia, Swaziland, Morocco and one other country.