Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Undertone Networks is still behind Improve Digital in all market share segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, People & Society and 128 other categories.

2 Undertone Networks is leading in Basketball, Performing Arts, Universities & Colleges, Mental Health and 17 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Montenegro, Italy, Netherlands and 84 other countries.

2 Undertone Networks is leading in United States, South Korea, China, Viet Nam and 4 other countries.