Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Undertone Networks is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, News & Media, Shopping, Games and 96 other categories.

2 Undertone Networks is leading in Food & Grocery Retailers, Performing Arts, Universities & Colleges, Lottery and 7 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Italy, Sweden, Spain and 65 other countries.

2 Undertone Networks is leading in United States, Chile, Ghana, Pakistan and one other country.