Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Undertone Networks is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Business & Industry and 123 other categories.

2 Undertone Networks is leading in Basketball, Performing Arts, Email, Mental Health and 18 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Sweden, Netherlands, Norway and 65 other countries.

2 Undertone Networks is leading in United States, Canada, China, Japan and 3 other countries.