Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Undertone Networks is still behind Improve Digital in all market share segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 108 other categories.

2 Undertone Networks is leading in Health, Computer & Electronics, Basketball, Performing Arts and 24 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Norway, Sweden, Italy and 60 other countries.

2 Undertone Networks is leading in United States, Canada, Japan, China and 4 other countries.