Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Vocus is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Shopping, Music & Audio and 66 other categories.

2 Vocus is leading in Business & Industry, People & Society, Health, Internet & Telecom and 54 other categories.


1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Germany and 46 other countries.

2 Vocus is leading in United States, United Kingdom, Canada, India and 15 other countries.