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Improve Digital is leading in Top 10K Sites, Top 100K Sites and The Entire Web.
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WisePops is leading in Top 1M Sites.
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Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Computers Electronics & Technology, News & Media and 13 other categories.
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WisePops is leading in Lifestyle, Health, Business & Consumer Services, Home & Garden and 3 other categories.
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Improve Digital is leading in most countries, including Russia, Taiwan, Italy, Germany and 92 other countries.
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WisePops is leading in United States, United Kingdom, France, Australia and 33 other countries.