Market Share by Top Websites

1 Xaxis is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Improve Digital is clearly lagging behind, losing to Xaxis in all segments.

Websites Categories

1 Xaxis has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Arts & Entertainment, Shopping and 166 other categories.

2 Improve Digital is leading in Science, Social Sciences, Fashion & Modeling, Horses and 9 other categories.


1 Xaxis is leading in most countries, including Japan, United States, Germany, Taiwan and 94 other countries.

2 Improve Digital is leading in Netherlands, Italy, Sweden, Spain and 20 other countries.