1
Xaxis is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Improve Digital is clearly lagging behind, losing to Xaxis in all segments.
1
Xaxis has better usage coverage in more websites categories. Including Science & Education, Arts & Entertainment, Computers Electronics & Technology, Food & Drink and 19 other categories.
2
Improve Digital is leading in Games.
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Xaxis is leading in most countries, including United States, Japan, Italy, Germany and 91 other countries.
2
Improve Digital is leading in France, Russia, Taiwan, Netherlands and 42 other countries.