Market Share by Top Websites

1 Xaxis is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Improve Digital is still behind Xaxis in all market share segments.

Websites Categories

1 Xaxis has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Arts & Entertainment, Shopping and 175 other categories.

2 Improve Digital is leading in Games, Online, Office Products, Mental Health and 4 other categories.

Geography

1 Xaxis is leading in most countries, including Taiwan, Japan, United States, Germany and 99 other countries.

2 Improve Digital is leading in Netherlands, Italy, Spain, Sweden and 17 other countries.