Market Share by Top Websites

1 Xaxis is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Improve Digital is clearly lagging behind, losing to Xaxis in all segments.

Websites Categories

1 Xaxis has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Arts & Entertainment, News & Media and 158 other categories.

2 Improve Digital is leading in Music & Audio, Science, Celebrities & Entertainment News, Social Sciences and 20 other categories.

Geography

1 Xaxis is leading in most countries, including Germany, United States, Hungary, Taiwan and 105 other countries.

2 Improve Digital is leading in Sweden, Montenegro, Netherlands, Italy and 26 other countries.