Market Share by Top Websites

1 Xaxis is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Improve Digital is still behind Xaxis in all market share segments.

Websites Categories

1 Xaxis has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Arts & Entertainment, News & Media and 150 other categories.

2 Improve Digital is leading in People & Society, Music & Audio, Soccer, Cooking & Recipes and 30 other categories.


1 Xaxis is leading in most countries, including United States, Germany, Argentina, Taiwan and 84 other countries.

2 Improve Digital is leading in Italy, Sweden, Netherlands, France and 20 other countries.