Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YieldAds is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Business & Industry, Shopping, Marketing & Advertising, Food & Drink and 110 other categories.

2 YieldAds is leading in Arts & Entertainment, People & Society, News & Media, Movies and 41 other categories.

Geography

1 YieldAds is leading in most countries, including India, United Kingdom, Israel, Canada and 57 other countries.

2 Improve Digital is leading in Sweden, Montenegro, Netherlands, Italy and 50 other countries.