Market Share by Top Websites

1 Taboola AdsTxt is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, MGID is still behind Taboola AdsTxt in all market share segments.

Websites Categories

1 Taboola AdsTxt has better usage coverage in more websites categories. Including Computers Electronics & Technology, Arts & Entertainment, Games, News & Media and 14 other categories.

2 MGID is leading in Food & Drink, Travel & Tourism, E-commerce & Shopping, Lifestyle and 2 other categories.


1 Taboola AdsTxt is leading in most countries, including United States, France, Italy, Spain and 121 other countries.

2 MGID is leading in Taiwan, Russia, Indonesia, Ukraine and 32 other countries.