Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, PayClick is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Music & Audio, News & Media and 185 other categories.

2 PayClick is leading in Fantasy Sports, Martial Arts, Puzzles & Brainteasers and Disabled & Special Needs.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, Spain, Brazil and 160 other countries.

2 PayClick is leading in Italy, Myanmar and Tokelau.