Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ReCreativ is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Autos & Vehicles, Internet & Telecom, Music & Audio and 125 other categories.

2 ReCreativ is leading in Shopping, Business & Industry, Marketing & Advertising, Movies and 53 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, Belgium, United Kingdom and 141 other countries.

2 ReCreativ is leading in Russia, Ukraine, Kazakhstan, Belarus and 8 other countries.