Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Sanoma is leading in Top 10K Sites.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Autos & Vehicles, Internet & Telecom and 207 other categories.

2 Sanoma is leading in Basketball, Maps, Associations and Graphics & Multimedia Tools.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Canada and 153 other countries.

2 Sanoma is leading in Romania, Lithuania, Finland, Denmark and 6 other countries.