Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Sanoma is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Music & Audio, News & Media and 180 other categories.

2 Sanoma is leading in Fashion & Modeling, Classifieds, Social Sciences, Basketball and 4 other categories.


1 Nielsen Display Ads is leading in most countries, including France, United States, Spain, United Kingdom and 153 other countries.

2 Sanoma is leading in Romania, Denmark, Finland, Lithuania and 9 other countries.