Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Scupio is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Music & Audio, News & Media and 183 other categories.

2 Scupio is leading in Publications, Medicine, Graphics & Multimedia Tools and Maps.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, Spain, United Kingdom and 163 other countries.

2 Scupio is leading in Taiwan, Hong Kong and Macao.