Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Scupio is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Music & Audio, Autos & Vehicles and 188 other categories.

2 Scupio is leading in Theme Parks.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Italy and 151 other countries.

2 Scupio is leading in Taiwan, Hong Kong and Macao.