Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Autos & Vehicles, People & Society and 168 other categories.

2 Nielsen Display Ads is leading in Internet & Telecom, Chats & Forums, Makes & Models, Recreation & Hobbies and 34 other categories.


1 Nielsen Display Ads is leading in most countries, including France, Belgium, United Kingdom, Canada and 102 other countries.

2 is leading in United States, Australia, Indonesia, India and 41 other countries.