Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Simpli.fi is leading in Top 1M Sites.

Websites Categories

1 Simpli.fi has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 171 other categories.

2 Nielsen Display Ads is leading in Chats & Forums, Games, Cooking & Recipes, Recreation & Hobbies and 41 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United Kingdom, Belgium, Spain and 108 other countries.

2 Simpli.fi is leading in United States, Canada, Australia, India and 55 other countries.