Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Simpli.fi is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Simpli.fi has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Autos & Vehicles, People & Society and 170 other categories.

2 Nielsen Display Ads is leading in Internet & Telecom, Chats & Forums, Makes & Models, Recreation & Hobbies and 31 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, Belgium, United Kingdom, Algeria and 107 other countries.

2 Simpli.fi is leading in United States, Australia, Canada, Indonesia and 45 other countries.