Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 137 other categories.

2 Nielsen Display Ads is leading in Internet & Telecom, News & Media, Food & Drink, Chats & Forums and 74 other categories.


1 Nielsen Display Ads is leading in most countries, including France, United Kingdom, Germany, Spain and 148 other countries.

2 is leading in United States, Australia, Indonesia, Malaysia and 22 other countries.