Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Simpli.fi is leading in Top 1M Sites.

Websites Categories

1 Simpli.fi has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Arts & Entertainment, Health and 154 other categories.

2 Nielsen Display Ads is leading in Music & Audio, News & Media, Internet & Telecom, Chats & Forums and 46 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United Kingdom, Italy, Belgium and 106 other countries.

2 Simpli.fi is leading in United States, Canada, Australia, India and 53 other countries.