Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Simpli.fi is leading in Top 1M Sites.

Websites Categories

1 Simpli.fi has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 174 other categories.

2 Nielsen Display Ads is leading in Chats & Forums, Cooking & Recipes, Recreation & Hobbies, Makes & Models and 39 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, Italy, United Kingdom, Belgium and 105 other countries.

2 Simpli.fi is leading in United States, Australia, Canada, Brazil and 67 other countries.