Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Simpli.fi is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Simpli.fi has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 116 other categories.

2 Nielsen Display Ads is leading in Internet & Telecom, Music & Audio, News & Media, Food & Drink and 95 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Spain and 157 other countries.

2 Simpli.fi is leading in Australia, Indonesia, Iran, New Zealand and 15 other countries.