Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Simpli.fi is leading in Top 1M Sites.

Websites Categories

1 Simpli.fi has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 164 other categories.

2 Nielsen Display Ads is leading in News & Media, Chats & Forums, Cooking & Recipes, Games and 47 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United Kingdom, Canada, Spain and 124 other countries.

2 Simpli.fi is leading in United States, Australia, India, Indonesia and 34 other countries.