Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Simpli.fi is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Simpli.fi has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 117 other categories.

2 Nielsen Display Ads is leading in Internet & Telecom, News & Media, Music & Audio, Food & Drink and 94 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United Kingdom, Spain, Canada and 146 other countries.

2 Simpli.fi is leading in United States, Australia, Indonesia, Iran and 22 other countries.