Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Simpli.fi is leading in Top 1M Sites.

Websites Categories

1 Simpli.fi has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 147 other categories.

2 Nielsen Display Ads is leading in Internet & Telecom, News & Media, Chats & Forums, Cooking & Recipes and 65 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, Germany, United Kingdom, Spain and 136 other countries.

2 Simpli.fi is leading in United States, Australia, Indonesia, Malaysia and 18 other countries.