Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Smowtion is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Smowtion has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, TV & Video and 143 other categories.

2 Nielsen Display Ads is leading in Autos & Vehicles, Makes & Models, Recreation & Hobbies, Pets & Animals and 51 other categories.


1 Nielsen Display Ads is leading in most countries, including France, United States, Belgium, United Kingdom and 96 other countries.

2 Smowtion is leading in Mexico, Argentina, Spain, India and 58 other countries.