Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Smowtion is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Business & Industry, Shopping, Autos & Vehicles, Food & Drink and 123 other categories.

2 Smowtion is leading in Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 88 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Spain and 135 other countries.

2 Smowtion is leading in Mexico, Argentina, Indonesia, Peru and 32 other countries.