Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Smowtion is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Business & Industry, Music & Audio, Shopping, Autos & Vehicles and 155 other categories.

2 Smowtion is leading in Arts & Entertainment, People & Society, Internet & Telecom, Computer & Electronics and 32 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Belgium and 115 other countries.

2 Smowtion is leading in Mexico, India, Argentina, Indonesia and 36 other countries.