Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Smowtion is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Smowtion has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 105 other categories.

2 Nielsen Display Ads is leading in Autos & Vehicles, Food & Drink, Travel, Recreation & Hobbies and 97 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, Germany, United Kingdom and 123 other countries.

2 Smowtion is leading in Mexico, Argentina, India, Indonesia and 38 other countries.