Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Smowtion is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Autos & Vehicles, Food & Drink, Travel, Finance and 106 other categories.

2 Smowtion is leading in Arts & Entertainment, People & Society, News & Media, Internet & Telecom and 100 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Canada and 122 other countries.

2 Smowtion is leading in Mexico, Argentina, India, Indonesia and 41 other countries.