1
Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Sojern is clearly lagging behind, losing to Nielsen Display Ads in all segments.
1
Nielsen Display Ads has better usage coverage in more websites categories. Including Food & Drink, Home & Garden, Arts & Entertainment, Hobbies & Leisure and 19 other categories.
2
Sojern is leading in Travel & Tourism.
1
Sojern is leading in most countries, including United States, Italy, Germany, Australia and 87 other countries.
2
Nielsen Display Ads is leading in France, United Kingdom, Canada, Belgium and 40 other countries.