Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Sojern is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Music & Audio, News & Media and 168 other categories.

2 Sojern is leading in Travel, Accommodation & Hotels, Tourism, Airlines & Airports and 12 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, Spain, United Kingdom and 130 other countries.

2 Sojern is leading in Australia, Thailand, Singapore, Philippines and 36 other countries.