Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Sojern is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Music & Audio, People & Society and 171 other categories.

2 Sojern is leading in Travel, Accommodation & Hotels, Tourism, Airlines & Airports and 12 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Italy and 133 other countries.

2 Sojern is leading in Australia, Singapore, Malaysia, Thailand and 26 other countries.