Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SwitchAds is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Autos & Vehicles, Internet & Telecom, Music & Audio and 155 other categories.

2 SwitchAds is leading in Soccer, Movies, Science, Gambling and 13 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, Belgium, United Kingdom and 143 other countries.

2 SwitchAds is leading in Bulgaria, Nigeria, Ghana, Malta and 3 other countries.