Market Share by Top Websites

1 Nielsen Display Ads is leading in The Entire Web.

2 TradeDesk is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, Autos & Vehicles, People & Society and 139 other categories.

2 Nielsen Display Ads is leading in Arts & Entertainment, Internet & Telecom, Music & Audio, Chats & Forums and 67 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, Spain, Belgium, Morocco and 107 other countries.

2 TradeDesk is leading in United States, Australia, United Kingdom, Germany and 58 other countries.