Market Share by Top Websites

1 Nielsen Display Ads is leading in The Entire Web.

2 TradeDesk is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, People & Society, Autos & Vehicles and 110 other categories.

2 Nielsen Display Ads is leading in Arts & Entertainment, Internet & Telecom, Music & Audio, Chats & Forums and 91 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, Germany, United Kingdom, Spain and 123 other countries.

2 TradeDesk is leading in United States, Canada, Australia, Poland and 38 other countries.