Market Share by Top Websites

1 Nielsen Display Ads is leading in The Entire Web.

2 TradeDesk is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, People & Society, Autos & Vehicles and 120 other categories.

2 Nielsen Display Ads is leading in Arts & Entertainment, Internet & Telecom, Music & Audio, Sports and 81 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United Kingdom, Spain, Russia and 118 other countries.

2 TradeDesk is leading in United States, Canada, Australia, Germany and 45 other countries.