Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 1M Sites and The Entire Web.

2 TradeDesk is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, People & Society and 172 other categories.

2 Nielsen Display Ads is leading in Internet & Telecom, Music & Audio, Chats & Forums, Makes & Models and 32 other categories.

Geography

1 TradeDesk is leading in most countries, including United States, United Kingdom, Canada, Australia and 85 other countries.

2 Nielsen Display Ads is leading in France, Belgium, Algeria, Morocco and 77 other countries.