Market Share by Top Websites

1 Nielsen Display Ads is leading in The Entire Web.

2 TradeDesk is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, People & Society, Autos & Vehicles and 106 other categories.

2 Nielsen Display Ads is leading in Arts & Entertainment, Internet & Telecom, Music & Audio, Food & Drink and 97 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United Kingdom, Germany, Spain and 145 other countries.

2 TradeDesk is leading in United States, Australia, Norway, Japan and 24 other countries.