Market Share by Top Websites

1 Nielsen Display Ads is leading in The Entire Web.

2 TradeDesk is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Music & Audio and 118 other categories.

2 TradeDesk is leading in Business & Industry, News & Media, Autos & Vehicles, Health and 90 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United Kingdom, Spain, Canada and 146 other countries.

2 TradeDesk is leading in United States, Australia, Japan, Norway and 21 other countries.