Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Nielsen Display Ads is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Arts & Entertainment, Shopping and 181 other categories.

2 Nielsen Display Ads is leading in Chats & Forums, Cooking & Recipes, Makes & Models, Investing and 29 other categories.

Geography

1 TradeDesk is leading in most countries, including United States, Germany, Australia, United Kingdom and 83 other countries.

2 Nielsen Display Ads is leading in France, Italy, Belgium, Spain and 77 other countries.