Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Triton Digital is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Autos & Vehicles, Internet & Telecom and 165 other categories.

2 Triton Digital is leading in Shopping, Car Buying, Home & Garden, Automotive Industry and 34 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, Italy, Great Britain and 138 other countries.

2 Triton Digital is leading in Poland, Russia, Germany, Australia and 36 other countries.