Market Share by Top Websites

1 Twitter Advertising is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Nielsen Display Ads is still behind Twitter Advertising in all market share segments.

Websites Categories

1 Twitter Advertising has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Internet & Telecom and 217 other categories.

2 Nielsen Display Ads is leading in Crafts, Automotive News, History, Fishing and 4 other categories.

Geography

1 Twitter Advertising is leading in most countries, including United States, Japan, United Kingdom, Canada and 164 other countries.

2 Nielsen Display Ads is leading in France, Morocco, Algeria, Venezuela and 34 other countries.