Market Share by Top Websites

1 Twitter Advertising is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Nielsen Display Ads is clearly lagging behind, losing to Twitter Advertising in all segments.

Websites Categories

1 Twitter Advertising has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Internet & Telecom and 216 other categories.

2 Nielsen Display Ads is leading in Makes & Models, Motorcycles, Crafts, Weapons and 7 other categories.

Geography

1 Twitter Advertising is leading in most countries, including United States, Japan, United Kingdom, Canada and 163 other countries.

2 Nielsen Display Ads is leading in France, Belgium, Morocco, Algeria and 32 other countries.