Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Vibrant Ads is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 Vibrant Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 151 other categories.

2 Nielsen Display Ads is leading in Shopping, Chats & Forums, Travel, Accommodation & Hotels and 59 other categories.


1 Vibrant Ads is leading in most countries, including Germany, Great Britain, India, Canada and 90 other countries.

2 Nielsen Display Ads is leading in France, United States, Italy, Belgium and 82 other countries.