Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Vibrant Ads is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Music & Audio, Shopping and 95 other categories.

2 Vibrant Ads is leading in People & Society, News & Media, Autos & Vehicles, Computer & Electronics and 86 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Belgium and 117 other countries.

2 Vibrant Ads is leading in Germany, India, Indonesia, Philippines and 31 other countries.