Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Vibrant Ads is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Vibrant Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 158 other categories.

2 Nielsen Display Ads is leading in Chats & Forums, Recreation & Hobbies, Pets & Animals, Accommodation & Hotels and 48 other categories.


1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Canada and 135 other countries.

2 Vibrant Ads is leading in Germany, India, Indonesia, Philippines and 29 other countries.