Market Share by Top Websites

1 Sovrn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TradeDesk Ads is clearly lagging behind, losing to Sovrn in all segments.

Websites Categories

1 Sovrn has better usage coverage in more websites categories. Including Food & Drink, Arts & Entertainment, Cooking & Recipes, People & Society and 146 other categories.

2 TradeDesk Ads is leading in Career & Education, Health, Travel, Finance and 58 other categories.

Geography

1 Sovrn is leading in most countries, including United States, United Kingdom, Canada, Germany and 85 other countries.

2 TradeDesk Ads is leading in Australia, New Zealand, South Africa, Korea Republic and 22 other countries.