Market Share by Top Websites

1 Sovrn is leading in Top 1M Sites and The Entire Web.

2 TradeDesk Ads is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Sovrn has better usage coverage in more websites categories. Including Food & Drink, Arts & Entertainment, Cooking & Recipes, People & Society and 147 other categories.

2 TradeDesk Ads is leading in Career & Education, Health, Car Buying, Finance and 52 other categories.

Geography

1 Sovrn is leading in most countries, including United States, United Kingdom, Canada, India and 77 other countries.

2 TradeDesk Ads is leading in Australia, New Zealand, South Africa, Japan and 16 other countries.