Market Share by Top Websites

1 Sovrn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TradeDesk Ads is clearly lagging behind, losing to Sovrn in all segments.

Websites Categories

1 Sovrn has better usage coverage in more websites categories. Including Food & Drink, Arts & Entertainment, Cooking & Recipes, People & Society and 141 other categories.

2 TradeDesk Ads is leading in Business & Industry, Career & Education, Health, Travel and 58 other categories.


1 Sovrn is leading in most countries, including United States, Canada, United Kingdom, Germany and 81 other countries.

2 TradeDesk Ads is leading in Australia, New Zealand, South Africa, Korea Republic and 28 other countries.