Market Share by Top Websites

1 Sovrn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TradeDesk Ads is still behind Sovrn in all market share segments.

Websites Categories

1 Sovrn has better usage coverage in more websites categories. Including Food & Drink, Arts & Entertainment, Cooking & Recipes, People & Society and 139 other categories.

2 TradeDesk Ads is leading in Business & Industry, Career & Education, Health, Travel and 59 other categories.


1 Sovrn is leading in most countries, including United States, United Kingdom, Canada, Russia and 93 other countries.

2 TradeDesk Ads is leading in Australia, New Zealand, Japan, South Africa and 23 other countries.