Market Share by Top Websites

1 Sovrn is leading in Top 1M Sites and The Entire Web.

2 TradeDesk Ads is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 Sovrn has better usage coverage in more websites categories. Including Food & Drink, Arts & Entertainment, People & Society, Cooking & Recipes and 145 other categories.

2 TradeDesk Ads is leading in Career & Education, Health, Travel, Finance and 52 other categories.

Geography

1 Sovrn is leading in most countries, including United States, Canada, United Kingdom, India and 86 other countries.

2 TradeDesk Ads is leading in Australia, New Zealand, Japan, South Africa and 16 other countries.