Market Share by Top Websites

1 SMART AdServer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Sovrn is still behind SMART AdServer in all market share segments.

Websites Categories

1 Sovrn has better usage coverage in more websites categories. Including Food & Drink, Arts & Entertainment, Cooking & Recipes, People & Society and 107 other categories.

2 SMART AdServer is leading in Business & Industry, News & Media, Sports, Internet & Telecom and 88 other categories.

Geography

1 SMART AdServer is leading in most countries, including Poland, France, Spain, Slovakia and 111 other countries.

2 Sovrn is leading in United States, United Kingdom, Canada, India and 25 other countries.