Market Share by Top Websites

1 SMART AdServer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Sovrn is clearly lagging behind, losing to SMART AdServer in all segments.

Websites Categories

1 SMART AdServer has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 126 other categories.

2 Sovrn is leading in Food & Drink, Cooking & Recipes, Computer & Electronics, Home & Garden and 75 other categories.

Geography

1 SMART AdServer is leading in most countries, including France, Poland, Spain, Germany and 130 other countries.

2 Sovrn is leading in United States, India, Australia, Philippines and 23 other countries.