Market Share by Top Websites

1 SMART AdServer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Sovrn is still behind SMART AdServer in all market share segments.

Websites Categories

1 SMART AdServer has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 128 other categories.

2 Sovrn is leading in Food & Drink, Cooking & Recipes, Games, Computer & Electronics and 87 other categories.


1 SMART AdServer is leading in most countries, including Poland, Germany, France, Italy and 142 other countries.

2 Sovrn is leading in United States, United Kingdom, Canada, Greece and 40 other countries.