Market Share by Top Websites

1 SMART AdServer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Sovrn is clearly lagging behind, losing to SMART AdServer in all segments.

Websites Categories

1 SMART AdServer has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Business & Industry, News & Media and 125 other categories.

2 Sovrn is leading in Food & Drink, Cooking & Recipes, Autos & Vehicles, Games and 80 other categories.


1 SMART AdServer is leading in most countries, including France, Poland, Germany, Spain and 128 other countries.

2 Sovrn is leading in United States, United Kingdom, Canada, India and 22 other countries.