Market Share by Top Websites

1 SMART AdServer is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 Sovrn is leading in Top 1M Sites.

Websites Categories

1 SMART AdServer has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 118 other categories.

2 Sovrn is leading in Food & Drink, Cooking & Recipes, Autos & Vehicles, Games and 83 other categories.

Geography

1 SMART AdServer is leading in most countries, including France, Poland, Spain, Germany and 126 other countries.

2 Sovrn is leading in United States, Canada, India, Australia and 29 other countries.