Market Share by Top Websites

1 SMART AdServer is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Sovrn is still behind SMART AdServer in all market share segments.

Websites Categories

1 SMART AdServer has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Sports and 119 other categories.

2 Sovrn is leading in Food & Drink, People & Society, Cooking & Recipes, Computer & Electronics and 70 other categories.


1 SMART AdServer is leading in most countries, including France, Poland, Spain, Slovakia and 128 other countries.

2 Sovrn is leading in United States, India, Australia, Japan and 18 other countries.